Digital Marketing Specialist

الوصف

Content Creator

• Developing and producing various types of content such as blogs, social media posts, videos, and infographics.
• Generate innovative content ideas and concepts that align with the brand’s voice and objectives.
• Research industry trends, market insights, and competitor content to stay current and deliver valuable content.
• Write high-quality and engaging copy for various platforms, including website, blogs, social media, and email newsletters.
• Create visually appealing graphics, images, and videos to accompany the content.
• Collaborate with the marketing team to develop content strategies and campaigns.
• Manage content calendars and ensure timely delivery of content.
• Optimize content for search engines (SEO) to increase visibility and organic reach.
• Monitor content performance, analyze data, and provide insights to improve content effectiveness.
• Stay updated on industry best practices and emerging trends in content creation and digital marketing.

Digital Marketing Specialist

• Plan and execute digital marketing campaigns.
• Conduct market research and analyze customer insights to identify target audience and develop effective marketing strategies.
• Create engaging and compelling content for digital channels, including website, blogs and social media.
• Optimize website content and structure for search engines (SEO) to increase organic visibility and drive traffic.
• Monitor and analyze website performance using web analytics tools, and make data-driven recommendations for improvement.
• Manage social media accounts, including content creation, posting schedules, and community engagement.
• Set up and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, Instagram Ads, YouTube Ads and LinkedIn Ads.
• Stay updated on industry trends, emerging digital marketing technologies, and best practices.
• Collaborate with cross-functional teams, including designers and developers, to ensure seamless implementation of digital marketing initiatives.
• Monitor and manage online reputation, including responding to customer reviews and feedback.